An important first step in promoting a website is of course gaining backlinks from other websites. There are a lot of approaches in doing this such as article sites, forum signatures and also web directories. Web directory submission is one of the best means to assemble your links. It is a very valuable and powerful tool when you are promoting a website especially for websites that generally depend on search engines to increase visitors to the website.
Finding and choosing the directory that is best for you is never easy. You will come across free directories as well as paid ones. Although all directories share a common purpose but attaining the aim of these directories is never the same for free ones and the paid ones. That is because featured directories offer a lot of advantages over the free directories.
Free From Clutters and Spammers
Free directories are normally the target of spammers. Free web directories have been exploited by many spammers and automated submitters that can automatically submit a website to a large number of directories in just a few minutes in time.
Save Time
Since free directories are more prone to spammers and get a very large number of submitters, then it is near impossible for a directory owner to manually go through all of the submissions and review them. Majority of the websites that are submitted are also just simply trying to get a backlink for free which means these websites are extremely low quality.
On the other hand, if you go for paid web directories, your site may be listed in just a few days because most have a team of employees that will be able to review submitted websites in a timely fashion.
Chance of Website Acceptance is Increased
When you opt for a paid directory, the chance of your website to be accepted will be increased. Take note that it will not guarantee you a 100% chance of being accepted, it will only increase the chance of getting your website to be listed. The main thing here is that when you submit your website to a paid directory you will be informed directly when your website is accepted or not. Most free directories would take weeks and even more to be reviewed and the worst thing is that it will not even inform you the status of your website submission.
Higher Page Rank
Another great advantage for paid directories is that many of the websites will have a very high page rank. With paid directory, selected search engine marketing firms are trusted to submit websites in an automated manner which makes it faster rather than going through the slow and error-prone process of manually submitting content to the engines. Most paid directories have a high trust factor with the search engine firms which mean it can give a major boost in your website's rankings in many search engines. With this relationship of the paid directory and search engines, it enables your website to experience faster indexing and refresh times.
Money Is Worth It
You become a valued customer when you promote your website in paid directories. The money you paid for will be used to pay for the employees who reviewed your website and also for promotional purposes. Submission fees depend on whether where you want to be place in many directory, for instance you can pay as much as $300 to be placed in Yahoo!'s directory or a less popular portal for a minimum charge of $1.
It is very important to consider a number of things when you want to choose a paid directory. You just have to choose the best paid directory. Choosing a paid directory has many benefits over the free one, it may cost you money but the compensation gained in return will be more than what you have paid for.
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