Apple Is Making TV Sets? 3 Reasons Not to Buy This Rumor

The blogosphere was filled with reports on Friday that Apple is building an Apple television—an actual set, not another Apple TV—based on a job listing posted on Apple's website today.
Apparently Apple is looking for an "AC/DC Power Supply Design Engineer"(read: a power charger designer) based in Santa Clara, California, to develop high-density offline power supplies for next generation Macintosh platforms, including notebooks,desktops, servers, standalone displays, and TV.
Speculates, which found the listing: "Apple separates 'TV' from 'standalone displays' making it clear these are actual televisions, not Apple's regular LED displays. Apple does have a television accessory called Apple TV and the job posting does not note this being that product. We are certainty speculating a little bit here, but we do feel this is very interesting either way."
To add to its point, 9to5 reminds us that in 2009, Piper Jaffray analyst Gene Munster predicted Apple would
launch HDTVs in 2011.
Plus, now that Apple has reportedly pre-paid for 60 percent of the world's supply of capacitive glass touch screens, maybe some of those screens are for TV sets.
Wendy Sheehan Donnell, PC Mag's managing editor of consumer electronics, says, "I seriously doubt that if Apple were getting into the TV business, that the most secretive company in the tech world would tip it off in a job listing. Plus, what would it be called, um, Apple TV?"
Good point. Here are three more reasons why we don't think you'll be seeing an Apple TV, er, Apple television, anytime soon:
1. Jobs and Cook in 2010: Apple is a mobile company. At the iPad launch event in January 2010, Apple CEO Steve Jobs said, "Apple is the largest mobile devices company in the world now." A month later, COO Tim Cook re-iterated this point when a Goldman Sachs analyst asked Apple what it calls itself. Cook: "Yes, you should definitely look at Apple as a mobile device company." Loud and clear.

2. Apple is more subtle than that. Apple prides itself in being able to keep analysts, reporters, fanboys, haters, and even peripheral manufacturers completely in the dark about upcoming products. You're more likely to find an Apple television set in a bar than through a leak from Apple's own human resource department.
3. Apple TV doesn't support its own apps yet. Yes, an Apple television set would add to Apple's ecosystem, but the company still has a major hole to plug first: Apple TV support for iOS apps. Surely Apple would take this baby step before making the giant leap into manufacturing television sets?


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